I have completed my task today which is my own idea to improve kaspersky marketing strategy. Below is my idea of marketing strategy
Idea to improve marketing strategy
Advertising – Advertise the product through newspaper, magazine and etc.
Promotion – Promote latest product at corporation, internet cafe, school, student and worker.
Production – Control the production systematically. Example: Don’t develop new product too fast. Try to control the production because it can cause excessive.
Benefit for customer – Provide customer with more benefits than other competitor and provide the customer at the highest satisfaction which is give customer benefit when they buy the product such as thumb drive or any merchandise.
Join PC Fair – Sell the product at a lower price that can convince customer and promote the new product such as the latest product Kaspersky 2009.
Open Booth – Open booth at any carnival or strategic place to get further customer such as pc fair to promote product.
Advertising – Advertise the product through newspaper, magazine and etc.
Promotion – Promote latest product at corporation, internet cafe, school, student and worker.
Production – Control the production systematically. Example: Don’t develop new product too fast. Try to control the production because it can cause excessive.
Benefit for customer – Provide customer with more benefits than other competitor and provide the customer at the highest satisfaction which is give customer benefit when they buy the product such as thumb drive or any merchandise.
Join PC Fair – Sell the product at a lower price that can convince customer and promote the new product such as the latest product Kaspersky 2009.
Open Booth – Open booth at any carnival or strategic place to get further customer such as pc fair to promote product.
How we convince user
Kaspersky antivirus has produce two products for business which is Open Space Security (Integrated Security) and Stand alone (Targeted Security). User can choose either of the products to get full protection from the virus. Both of the products have their specific advantages. For Integrated Security, the protection extends beyond the workplace to reach remote users and an increasingly mobile workforce. Furthermore, Integrated Security defends all types and sizes of network with protection for workstations, smart phones, files servers, mail servers and gateways. Open Space Security divided by four securities which is Work Space Security, Business Space Security, Enterprise Space Security and Total Space Security. Altogether security protects network structures of all sizes from basic to complex.
Targeted security protects specific points of the network which is specific for file servers, mail servers, internet gateways and workstations. It is stand alone product because the protections are not extends beyond the workplace. Benefits that user will get when they buy this product is the computer is protected from the viruses and we can guarantee user of this product because we have been experimented this antivirus product and make a comparison against other antivirus product.
Kaspersky antivirus has produce two products for business which is Open Space Security (Integrated Security) and Stand alone (Targeted Security). User can choose either of the products to get full protection from the virus. Both of the products have their specific advantages. For Integrated Security, the protection extends beyond the workplace to reach remote users and an increasingly mobile workforce. Furthermore, Integrated Security defends all types and sizes of network with protection for workstations, smart phones, files servers, mail servers and gateways. Open Space Security divided by four securities which is Work Space Security, Business Space Security, Enterprise Space Security and Total Space Security. Altogether security protects network structures of all sizes from basic to complex.
Targeted security protects specific points of the network which is specific for file servers, mail servers, internet gateways and workstations. It is stand alone product because the protections are not extends beyond the workplace. Benefits that user will get when they buy this product is the computer is protected from the viruses and we can guarantee user of this product because we have been experimented this antivirus product and make a comparison against other antivirus product.
Why Buy Antivirus Software
An unprotected computer is a vulnerable computer, plain and simple. Every year there are hundreds of viruses, Trojans, worms and other malware, released into cyberspace designed to harm your computer. Most people don’t realize that malware is everywhere and avoiding the malicious computer invader is very difficult. And usually, you won’t even know you’ve become a victim.
There are many different types of viruses floating through the internet. Consider yourself lucky if you have never been the victim of a virus. If you have ever come back to your computer and found it won’t start and all your files erased and unrecoverable, you know exactly why you need to protect your computer. A typical virus will essentially wipe out the master boot record of your computer and making it completely unusable. In some cases, the only thing left to do is to reformat your hard drive and reinstall your operating system and lost all your important data. Kaspersky antivirus will stop viruses before they ever reach your hard drive and keep your computer safe, usually without you noticing.
More than 80% of home computers have spyware installed on them nd the user don’t even know it. Spyware or sometimes called adware is small, seemingly innocent piece of software that embeds itself in your internet browser. As you surf the internet, signing into email, social networks or bank accounts, the spyware program reports back to home base with all your personal information. Before long, your resources are drained, your computer slows down, and some stranger knows everything about you.
Rootkits are also types of spyware. In this case, a hacker takes control of your computer without you knowing and uses your hard drive and IP address to infect others. This type spyware is difficult to detect on your own, but Kaspersky antivirus will detect a dangerous download and immediately delete the file.
An unprotected computer is a vulnerable computer, plain and simple. Every year there are hundreds of viruses, Trojans, worms and other malware, released into cyberspace designed to harm your computer. Most people don’t realize that malware is everywhere and avoiding the malicious computer invader is very difficult. And usually, you won’t even know you’ve become a victim.
There are many different types of viruses floating through the internet. Consider yourself lucky if you have never been the victim of a virus. If you have ever come back to your computer and found it won’t start and all your files erased and unrecoverable, you know exactly why you need to protect your computer. A typical virus will essentially wipe out the master boot record of your computer and making it completely unusable. In some cases, the only thing left to do is to reformat your hard drive and reinstall your operating system and lost all your important data. Kaspersky antivirus will stop viruses before they ever reach your hard drive and keep your computer safe, usually without you noticing.
More than 80% of home computers have spyware installed on them nd the user don’t even know it. Spyware or sometimes called adware is small, seemingly innocent piece of software that embeds itself in your internet browser. As you surf the internet, signing into email, social networks or bank accounts, the spyware program reports back to home base with all your personal information. Before long, your resources are drained, your computer slows down, and some stranger knows everything about you.
Rootkits are also types of spyware. In this case, a hacker takes control of your computer without you knowing and uses your hard drive and IP address to infect others. This type spyware is difficult to detect on your own, but Kaspersky antivirus will detect a dangerous download and immediately delete the file.
What to Look for Antivirus Software
5 elements to look for antivirus which is
- Ease of use
- Effective in identifying viruses and worms
- Effective at cleaning or isolating infected files
- Activity reporting
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